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HLB
Integrating sustainability into the organization of corporate events
Sector: Corporate Events
Our solution
Greenme supported PMA and HLB International in incorporating sustainability criteria during the planning and execution of the event.
The work included identifying opportunities for improvement to reduce the environmental impacts associated with the event, calculating the carbon footprint generated, and designing a strategy for offsetting it, developed in collaboration with the Seamos Bosques team.
This approach allowed for the integration of sustainability into the event's decision-making, providing concrete tools to measure, manage, and mitigate its environmental impact.
Impact
The initiative allowed for the integration of sustainability as a cross-cutting criterion in the organization of the conference, generating a greater understanding of the impacts associated with the event and facilitating data-driven decision-making.
Measuring the carbon footprint and its subsequent offsetting constituted a concrete first step towards more responsible management of corporate events, demonstrating that it is possible to integrate environmental criteria without compromising the quality or the participant experience.
Beyond the quantifiable results, the project helped to foster a relevant conversation within the HLB regional network about the role that events can play as spaces for transformation, broadening the vision of how to incorporate sustainability into the planning and development of future initiatives.
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Challenge
HLB sought to incorporate sustainability criteria into the planning of the HLB Latin America & Caribbean Conference 2026, with the goal of understanding and managing the impacts associated with the event and moving towards a more responsible organizational model.
The challenge was to practically integrate this vision into the event planning, identifying opportunities to reduce impact, measuring its environmental footprint, and creating a foundation that would allow for the continued promotion of events aligned with sustainability criteria.
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