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ABE Capital-SaveFamily
Integrating ESG criteria into investment processes in wearable technology for families
Sector: Financial / Technology / Consumer Electronics



Our solution
Greenme supported the process by conducting an ESG due diligence tailored to the profile of a consumer electronics technology company, with the aim of providing a complementary perspective to the traditional transaction analysis.
The work enabled an assessment of the main ESG risks and opportunities associated with SaveFamily's business model, taking into account both its current situation and the implications of a new stage of growth and internationalization.
The analysis was structured around the main ESG areas with potential impact on the company:
• Privacy, security, and responsible management of personal data.
• Protection of particularly vulnerable users, such as minors and elderly people.
• Design, marketing, and responsible use of connected devices.
• Supplier management and supply chain for electronic products.
• Product quality, safety, and traceability.
• Corporate culture, talent, and internal capabilities.
• Governance, internal policies, and readiness for future regulatory and market requirements.
Based on this assessment, Greenme identified areas for improvement and practical recommendations to strengthen the company's ESG management, mitigate potential risks, and facilitate a more robust integration of sustainability in the post-investment phase.
The ESG due diligence provided the investor with a more complete picture of the company, not only from the perspective of its current performance, but also its capacity to grow responsibly, build trust in the market, and anticipate the expectations of clients, regulators, and other stakeholders.
Impact
The process helped integrate the ESG dimension into the investment evaluation, providing relevant information to better understand SaveFamily's risk profile and value creation opportunities.
The ESG due diligence strengthened ABE Capital Partners' decision-making by incorporating non-financial aspects particularly relevant to a technology company serving families and sensitive user groups. It also established an initial framework to support SaveFamily's subsequent development, helping to prioritize ESG action lines.
Key outcomes:
• Assessment of the most relevant ESG risks for a wearable technology company.
• Identification of critical aspects related to privacy, data security, and user protection.
• Analysis of supply chain, quality, traceability, and product responsibility.
• Definition of actionable recommendations to strengthen ESG management.
• Support for the investor's decision-making through a broader view of the company's profile.
• Establishment of a working framework for the progressive integration of ESG criteria in the post-transaction stage.
This case illustrates how ESG due diligence has become an essential tool in private equity transactions. In high-growth technology companies, it enables risks to be anticipated, uncertainties reduced, investments protected, and improvement levers identified that can directly contribute to value creation.
At Greenme, we support funds and investors in incorporating ESG criteria into their investment processes, helping them make more informed decisions and drive the responsible growth of their portfolio companies.
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ABE Capital-SaveFamily
Integrating ESG criteria into investment processes in wearable technology for families
The challenge
The integration of ESG criteria into corporate transactions has become an increasingly relevant factor for investment funds and companies in growth processes. Beyond financial, legal, or operational analysis, investors need to understand how a company manages its environmental, social, and governance risks, especially when operating in sectors with regulatory, technological, and reputational exposure.
In this context, ABE Capital Partners acquired a majority stake in SaveFamily, a Spanish company specializing in the design and marketing of connected technological devices, primarily smartwatches aimed at families, children, and elderly users.
The transaction aimed to support the company's next growth phase, reinforcing its expansion and consolidation in a market where safety, consumer trust, technological innovation, and user protection are particularly relevant.
The challenge was to incorporate an ESG perspective into the investment process, identifying the material aspects that could influence SaveFamily's resilience, scalability, and value creation. Given the nature of its business, it was particularly important to analyze issues related to data privacy and security, protection of vulnerable users, the supply chain for electronic products, device quality and traceability, and the company's internal governance.
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